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1967 Mercury Cougar

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General Overview

The introduction of the Cougar finally gave Mercury its own pony car.

Slotted between the Ford Mustang and the Ford Thunderbird, the Cougar would be the performance icon and eventually the icon for the Mercury name for several decades. The Cougar was available in two models (base and XR-7) and only came in one body style (a two-door hardtop). Engine choices ranged from the 200 hp (149 kW) 289 in3 two-barrel V8 to the 335 hp (250 kW) 390 in3 four-barrel V8. A notable performance package called the GT was available on both the base and XR-7 Cougars. This included the 390 in3 V8, as well as a performance handling package and other performance enhancements.

The 1967 Cougar, with the internal code T-7, went on sale September 30, 1966. It was based on the 1967 refaced first-generation Mustang, but with a 3-inch-longer (76 mm) wheelbase and new sheet metal. A full-width divided grille with hidden headlamps and vertical bars defined the front fascia—it was sometimes called the electric shaver grille. At the rear, a similar treatment saw the license plate surrounded on both sides with vertically slatted grillework concealing taillights (with sequential turn signals), a styling touch taken from the Thunderbird. A deliberate effort was made to give the car a more “European” flavor than the Mustang, at least to American buyers’ eyes. Aside from the base model and the luxurious XR-7, only one performance package was available for either model: the sporty GT. The XR-7 model brought a simulated wood-grained dashboard with a full set of black-faced competition instruments and toggle switches, an overhead console, a T-type center automatic transmission shifter (if equipped with the optional Merc-O-Matic transmission), and leather/vinyl upholstery.

The GT package, meanwhile, supplied a much larger engine, Ford’s 390-in3 (6.4 L) FE-series big block to replace the small-block 289-in3 (4.7 L) standard powerplant. Along with this came an upgraded suspension to handle the extra weight of the big engine and give better handling, more powerful brakes, better tires and a low-restriction exhaust system. Introduced with the music of Herb Alpert and the Tijuana Brass’ The Work Song, the Cougar was a sales success from its introduction and helped the Lincoln-Mercury Division’s 1967 sales figures substantially. The Cougar was Motor Trend magazine’s Car of the Year for 1967.

The Cougar continued to be a Mustang twin for seven years, and could be optioned as a genuine muscle car. Nevertheless, it gradually tended to shift away from performance and toward luxury, evolving into something new in the market — a plush pony car. The signs were becoming clear as early as 1970, when special options styled by fashion designer Pauline Trigère appeared, a houndstooth pattern vinyl roof and matching upholstery, available together or separately. A reskinning in 1971 saw the hidden headlights vanish for good, although hidden wipers were adopted. Between 1969 and 1973, Cougar convertibles were offered.

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Manufacturer Original Sales Brochures

Performance

Engine 0 to 60 MPH Quarter Mile Source
390 GT 7.7 sec 15.9 sec @ 89.1 mph Car Life
390ci 6.5 sec 14.9 sec @ 94.0 mph Car and Driver

Drivetrain

Available Engines:
Cougar 289 V8 289ci 1x4bbl 225hp @ 4800 305 lb-ft @ 3200
Marauder 390 GT V8 390ci 1x4bbl 320 hp @ 4800 427 lb-ft @ 3200
Available Transmissions:
  • 3-speed Manual
  • 4-speed Manual
  • Auto (Merc-O-Matic)

Factory Exterior Colors

  • Sheffield Silver
  • Fawn
  • Jamaican Yellow
  • Onyx
  • Turquoise
  • Cumberland Beige
  • Lime Frost
  • Caspian Blue
  • Polar White
  • Glacier Blue
  • Cardinal Red
  • Cinnamon Frost
  • Trafalgar Blue
  • Burgundy
  • Inverness Green
  • Sage Gold

Factory Interior Colors

  • Aqua
  • Black
  • Blue
  • Ivy Gold
  • Parchment
  • Red
  • Saddle

Production Numbers

  • Standard Hardtop
    Total productions 116,620
  • XR-7 Hardtop
    Total productions 27,221
  • Bench-seat hardtop
    Total productions 7,412

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